Senior Manager Sales & Commercial Partnerships

Commercial Strategy & Market Development Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities Develop category strategies and targeted outreach plans for key verticals Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position Cross‑Team Collaboration Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance Performance Tracking & Reporting Define and monitor KPIs for sponsorship acquisition and revenue growth Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap

Qualifications Bachelor’s degree in Business, Sales, Marketing or a related field Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media Proven track record of closing high‑value, multi‑market sponsorship deals Strong negotiation skills and the ability to engage senior decision‑makers at global brands Excellent communication skills in English; additional languages are a plus Deep understanding of sponsorship activation, brand partnerships and commercial analytics Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously A proactive, entrepreneurial mindset with a strong drive to win

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