Content Specialist - Finland (Social Media + Performance Content)

About this role

Responsibilities

• As a Content Specialist, your mission is simple:
• 👉 Create content that people watch, engage with and that performs.
• You’ll create social media content that drives organic reach and supports our paid advertising.
• This is a hands-on role: you won’t just plan content, you’ll create it yourself.
• What You’ll Do
• 🔸 Create content end-to-end
• You ideate, film, edit and publish content, especially short-form videos (TikTok, Reels).
• 🔸 Move fast from idea to execution
• You don’t wait for perfection. You test ideas quickly and learn what works.
• 🔸 Create content for both organic and paid channels
• You understand how organic content differs from paid advertising and can create videos that perform in both.
• 🔸 Understand what works in video
• You recognize strong hooks, formats and concepts and know how to adapt them.
• 🔸 Work with people on camera
• You help others feel natural in videos and guide content creation when needed.
• 🔸 Bring ideas and follow trends
• You stay on top of trends and bring fresh ideas into content.
• 🔸 Work across locations
• You’re comfortable moving between locations and creating content during the day when needed.
• What We’re Looking For
• 🔸 You love creating content
• You enjoy making videos and experimenting with different ideas and formats.
• 🔸 Hands-on video skills
• You can film, edit and publish content yourself.
• 🔸 Understanding of social media content
• You know what works on TikTok, Instagram and short-form video platforms.
• 🔸 Understanding of performance content
• You understand that content for paid ads is different from organic and know how to create videos that convert, not just get views.
• 🔸 Perf