Customer Marketing & Activation Manager
About this role
Are you a commercially minded marketer who turns strategy into impactful customer activation? Join our team in Helsinki.
CUSTOMER MARKETING & ACTIVATION MANAGER
As Customer Marketing & Activation Manager, you will be responsible for translating Lindt's brand, category, and customer strategies into commercially effective activation plans and high-quality in-market execution. Acting as a key link between Brand Marketing and Sales, you combine customer marketing expertise with hands-on commercial activation ownership to deliver measurable impact. With your innovative and analytical approach, you ensure that initiatives are commercially effective and create added value both for the brand and for our local retail partners. You will work closely with the local Finland team in Helsinki and with teams across the other Nordic countries. You will report to the Finland Business Unit Manager.
Responsibilities
- Translate brand strategies and annual brand plans into customer-specific activation and marketing plans aligned with local consumer and customer needs
- Co-develop and own local activation plans together with Brand Marketing across campaigns, launches, and seasonal peaks
- Lead execution of commercial activations, including in-store visibility, POS materials, displays, and promotional support
- Coordinate timelines, materials, and internal stakeholders to ensure on-time, high-quality execution
- Support Key Account Managers with insight-driven activation concepts, launch rationales, and customer presentations
- Act as the local category and shopper expert, positioning Lindt as a value-adding partner to retailers
- Identify consumer and shopper insights, track campaign and category performance, and proactively recommend corrective actions
Requirements
- Experience & background:
- Minimum 5 years of experience in Commercial Activation, Customer Marketing, or Category Development within FMCG, and a degree in Business, Marketing, Economics, or a related field
- Experien