Growth Marketing Analyst & Creative Strategy - VIE - Barcelona
About this role
<p>This year marks 10 years since we launched the idea that simplifying our customers' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform.</p><p>In that time, we have supported more than 1.5 million customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale-up in a rapidly growing market.</p><p>With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact.</p><hr style="border-width:1px 0px 0px;border-style:solid;border-image:initial;color:inherit;height:0px;margin:3em 0px;"><h4><strong>As a Paid Acquisition Analyst, you will :</strong></h4><p></p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;">Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute new growth projects for the PPC team on all markets.</p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;">Your role consists of setting up, developing and scaling new paid acquisition levers. You will bridge the gad between data-driven performance and creative strategy, ensuring that our messaging resonates with our audience while maintaining high growth standards.</p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;"><strong style="border:0px solid rgb(238, 239, 242);font-weight:600;color:inherit;">This is a strategic role</strong> for papernest since you will be working on new topics with high growth potential for all the markets as well as a great opportunity to learn go to market strategies and project management skills. Your role will cover several areas : <em style="border:0px solid rgb(238, 239, 242);">digital marketing, cross team project management, SEA, data analysis and everything it takes to efficiently put in place and test new initiatives.</em></p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;">You will be the owner of the profitability of these initiatives being responsible for the KPIs of the e2e funnel, from acquisition costs to conversion rate to revenues.</p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;"><strong style="border:0px solid rgb(238, 239, 242);font-weight:600;color:inherit;">1. Identify high potential growth projects :</strong></p><ul style="border:0px solid rgb(238, 239, 242);list-style:disc;margin:1.25em 0px;padding:0px;padding-inline-start:1.625em;"><li style="border:0px solid rgb(238, 239, 242);margin-bottom:0.5em;margin-top:0.5em;padding-inline-start:0.375em;"><p style="border:0px solid rgb(238, 239, 242);margin:0px;">Study new acquisition channels and/or market opportunities (internally or externally) like Google Ads, Meta Ads, Tik Tok, affiliation;</p></li><li style="border:0px solid rgb(238, 239, 242);margin-bottom:0.5em;margin-top:0.5em;padding-inline-start:0.375em;"><p style="border:0px solid rgb(238, 239, 242);margin:0px;">Structure your approach to prioritize those initiatives based on growth, impact, resources and other criteria;</p></li><li style="border:0px solid rgb(238, 239, 242);margin-bottom:0.5em;margin-top:0.5em;padding-inline-start:0.375em;"><p style="border:0px solid rgb(238, 239, 242);margin:0px;">Benchmark our competitors and others sectors to find the best practices.</p></li><li style="border:0px solid rgb(238, 239, 242);margin-bottom:0.5em;margin-top:0.5em;padding-inline-start:0.375em;"><p style="border:0px solid rgb(238, 239, 242);margin:0px;">Monitor creative trends on Meta, TikTok and YouTube to identify winning ad formats and hooks that can be adapted for our markets.</p></li></ul><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;"></p><p style="border:0px solid rgb(238, 239, 242);margin:0px 0px 1rem;"><strong style="border:0px solid rgb(238, 239, 242);font-weight:600;color:inherit;">2. Project Management:</strong></p><ul style="border:0px solid rgb(238, 239, 242);list-style:disc;margin:1.25em 0px;padding:0px;padding-inline-start:1.625em;"><li style="border:0px solid rgb(238, 239, 242);margin-bottom:0.5