Head of Organic

<p><strong>About The Role:</strong></p><p><span>We’re hiring a Head of Organic to build this capability for Paysend.</span></p><p><span>This is a senior, hands-on role for someone who can set direction, make smart trade-offs and drive execution. You will own the strategy for organic acquisition across web and app, improve how Paysend shows up in high-intent moments, and create the systems that allow organic growth to scale across regions.</span></p><p><span>You will lead strategy across SEO, ASO, content, technical discoverability and emerging AI-driven search behaviours, while working closely with Product, Marketing, Engineering, Data, Brand and Compliance. The remit is global, with a strong focus on priority markets, localisation, and commercial impact.</span><strong><br><br>What You'll Do (Responsibilities):<br></strong></p><p><span><strong>Organic growth Strategy</strong></span></p><ul><li><p><span>Define Paysend’s organic growth strategy across web and app, aligned to company priorities, target markets and customer demand</span></p></li><li><p><span>Own Paysend’s organic growth strategy across SEO, ASO, content and emerging discovery channel</span></p></li><li><p><span>Identify where organic growth can drive the greatest commercial value across key use cases, corridors, markets and customer journeys</span></p></li><li><p><span>Create a focused view of where Paysend should win organically and how that translates into customer acquisition and business impact</span></p></li><li><p><span>Align organic growth with brand activity, product launches and wider acquisition priorities</span></p></li></ul><p><span><strong>Build the engine for scalable organic growth</strong></span></p><ul><li><p><span>Create a repeatable way to identify, prioritise and scale organic growth opportunities across markets</span></p></li><li><p><span>Establish Paysend’s approach to new discovery behaviours, including how customers find and evaluate us beyond traditional search</span></p></li><li><p><span>Make clear trade-offs between fast-impact improvements and longer-term investments in technical foundations, localisation and content infrastructure</span></p></li></ul><p><span><strong>Measurement, experimentation and scale</strong></span></p><ul><li><p><span>Define and track the metrics that matter for organic growth</span></p></li><li><p><span>Partner with Data on attribution, reporting and performance insight</span></p></li><li><p><span>Build simple frameworks for prioritisation, testing and decision-making</span></p></li><li><p><span>Balance quick wins with long-term growth opportunities</span></p></li><li><p><span>Use AI where it improves speed, quality or scale</span></p></li></ul><p><strong id="docs-internal-guid-097dff45-7fff-2d4f-dc50-fcc4d9e1bef1"><br></strong><strong>What You’ll Need To Be Successful In This Role:</strong></p><ul><li><p><span>Significant experience in organic growth for a high-growth digital product</span></p></li><li><p><span>Proven track record of scaling organic traffic and converting it into business outcomes</span></p></li><li><p><span>Proven ability to negotiate priorities with Product and Engineering teams and navigate Compliance approval processes within highly regulated environments</span></p></li><li><p><span>Deep expertise in SEO, ASO and content, with a strong interest &amp; hand on experience in emerging discovery channels and practical experience adapting to new search behaviours.</span></p></li><li><p><span>Operate as an owner and contributor with full ownership of organic growth channel</span></p></li><li><p><span>Strong analytical mindset and ability to prioritise opportunities by impact</span></p></li><li><p><span>Collaborative, action-oriented, comfortable working in a fast-paced environment</span></p></li></ul><p></p><p><strong id="docs-internal-guid-55819204-7fff-db15-9ba4-6cd50c6f6a13"><br></strong>