Senior B2C Marketing Manager - 9 Month Maternity Cover
About this role
At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.
More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.
Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.
We’re growing fast: Our community of 133 million registered users and 261,000 active partners across 20 countries, have together already saved 517 million meals from going to waste - avoiding almost 1.4 million tonnes of CO2e!
In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.
Your mission:
As Senior B2C Marketing Manager you will be part of our international, multidisciplinary Marketing community, with a focus on France. You will be responsible for local Brand & Consumer Marketing activation.
Responsibilities
- Reporting to the Director of Marketing for Cluster South, you will:
- Lead Brand & Marketing storytelling across owned and paid channels.
- Drive local campaigns and consumer activations, tapping into seasonal moments.
- Manage briefings for creative production, for our in-house Creative team.
- Coordinate centrally-led Paid User Acquisition, to deliver growth in your market.
- Work with Global CRM colleagues to meaningfully engage users.
- Tailor global campaigns for local implementation.
- Work closely with Trade Marketing and PR to ensure cross-functional alignment.
- Manage local partnerships and influencers.
- Identify local trends and opportunities.
- Foster strong relationships with marketing colleagues in the South Europe cluster, Global and other countries to share ideas, maximise opportunities and ensure consistent brand alignment across all B2C touch points.
Requirements
- Experience in (growth) marketing, with a core focus on consumer marketing and brand building with significant experience.
- Excellent communications skills - you’re a born storyteller with a clear and empathetic communications style.
- Exceptional organisational skills and the capability to multitask comfortably and work across countries in virtual teams
- You are based in Paris and fully proficient in French and English
- Hands-on experience planning and executing consumer marketing campaigns across platforms
- Keen eye for detail, and proficiency in briefing and reviewing creative content.
- Ambitious, results-oriented mindset.
- A desire to help make a positive impact on our planet and society.
- Our values
- We win together: Food waste is a big beast to fight. We believe in a #oneteam.
- We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
- We keep it simple: Our ambitions are bold but our solutions are simple.
- We build a legacy: We’re proud of the change we’re driving.
- We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.
- What we have to offer
- A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
- Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work
- A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.