About this role
Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results.
Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams.
At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.
Tines is looking for a Manager, Content Marketing to own content strategy and operations end-to-end. This person will help define the market narrative for intelligent workflows at a pivotal moment in our growth.
This is a rare opportunity to shape how a category-leading company tells its story as it scales. As Manager, Content Marketing, you’ll sit at the intersection of product innovation, customer impact, and industry conversation, translating complex ideas into clear, compelling narratives that influence how builders, operators, and leaders think about the future of work.
You will be the managing editor of Tines: setting the vision, raising the bar for quality, and deciding what stories deserve to be told and how. This is a hands-on leadership role for a true player-coach who wants to both create and lead.
You’ll oversee a growing team of content managers while remaining deeply involved in content creation, campaign development, and editorial decision-making.
Your mandate: build a content engine that drives brand awareness and thought leadership, strengthens AEO and discoverability, and meaningfully supports growth marketing and sales…all while maintaining a high bar for originality, ambition, and impact.
Responsibilities
- Develop and execute a clear, differentiated content strategy aligned to Tines’ positioning around intelligent workflows.
- Define priority narratives, audiences, formats, and channels across the full funnel.
- Ensure content serves multiple objectives: brand, thought leadership, AEO/SEO, growth marketing, and sales enablement.
- Act as the final editorial voice and quality bar for all major content initiatives.
- Personally contribute high‑impact content, campaign narratives, and executive thought leadership.
- Identify, shape, and edit strong stories from across the company: product, engineering, customers, and leadership. In addition to editorial oversight, this person should view themselves as the senior internal investigate reporter.
- Mentor and develop a content team and a roster of contractors, providing clear editorial direction, feedback, and growth paths.
- Build scalable processes that allow the team to move fast without sacrificing quality.
- Establish Tines as a trusted voice for builders, operators, and systems thinkers through authoritative, original content.
- Oversee the creation of premium assets such as industry reports, research‑driven narratives, customer stories, and serialized content (e.g podcasts, video series).
- Partner closely with Comms, PR, and Analyst Relations to ensure content supports broader influence and visibility efforts.
- Elevate Tines.com into a destination for high‑value insight, not just product marketing.
- Design and operate a distribution-first content system, ensuring every meaningful asset is repurposed, amplified, and measured across channels.
- Be data‑driven, defining success metrics, tracking performance, and iterating based on results.
Requirements
- Experiment with new formats, channels, and platforms to expand reach and relevance.
- Create content with the marketing team, using their distribution muscle and your editorial judgment to maximize reach and impact.
- Work closely with Product Marketing, Sales, Customer Marketing, and Product to ensure content reinforces Tines’ differentiation.
- Serve as the internal authority on content strategy, storytelling, and editorial best practices.
- Bring clarity and focus to what Tines talks about and just as importantly, what we don’t.
- 8+ years of experience in content, editorial, journalism, or thought leadership roles, ideally within B2B SaaS or enterprise technology.
- Proven experience owning content strategy and operations at scale.
- Exceptional writing and editing skills, with a portfolio that demonstrates clarity of thinking and narrative strength.
- First-person experience and a strong POV of AI’s role in content creation.
- Experience managing and developing content teams, with a player‑coach mindset.
- Strong editorial judgment and the confidence to act as an editor‑in‑chief.
- Deeply data‑oriented, with experience measuring content performance and running experiments.
- Comfort operating in ambiguity and building systems from the ground up.
- Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required.