š Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.
š» Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
š Scale: Weāre growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earthās atmosphere!
āļø Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIMEās 100 Most Influential Companies. Most recently, we won Appleās coveted Cultural Impact Winner.
Your mission:
As a Partner Marketing Specialist (f/m/d), you will take ownership of the development and execution of marketing initiatives in close collaboration with our business partners in Portugal. Your work will span from co-marketing campaigns targeting end customers (B2B2C) to B2B initiatives focused on partner acquisition, engagement, and retention.You will work closely with the South Cluster Marketing Team and Key Account Managers, maintaining lasting relationships with the marketing teams of our partners. This role combines strategic collaboration with practical implementation and offers the opportunity to make a tangible impact in a dynamic, fast-paced environment. You will report to the Head of Partner Marketing Cluster South.
Responsibilities include:
Build strong relationships with the marketing teams of our top KA partners to secure key co-branded activities and lead B2B2C campaigns (campaigns targeted at consumer, co-built with our business partners) to boost consumer demand KPIs :
Recommend and pitch campaigns effectively to get buy-in from our partners
Plan and execute local and cluster-level Partner Marketing campaigns
Collaborate with the local Key Account teams to help secure large Retailers and Food Chains and lead partnerās employee engagement through relevant B2B marketing activities (campaigns targeted at our businesses partners) to increase our impact:
Showcase the marketing value of our partnership during partnerās meetings
Organize B2B events dedicated to our partners and coordinate our participation in relevant B2B exhibitions
Work closely with our B2C Marketing, PR, Global Partner Marketing & Creative studio colleagues to amplify relevant local activity through partner channels.
Execute day-to-day tasks such as Canva designs, localising marketing materials, creative briefings, or managing our merchandise.
Continuously ideate new activation ideas that are relevant to partners and make commercial sense to both the business and the partner (e.g POS assets, trade marketing tools & activations)
Evaluate and analyse campaigns and activities to continuously optimise strategies, messaging, and activations.