Brand Manager CVRM
Belgium - UccleCompetitiveFull time0 applicants
About this role
About the Role
We are looking for an experienced
Brand Manager
to drive the national commercialisation of a key brand portfolio. This role is responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.
You will lead the brand vision cross-functionally, work closely with Sales, Medical, Market Access, and Global teams, and coach two direct reports. Success in this role requires strong strategic thinking, customer-centricity, and the ability to adapt rapidly in a dynamic healthcare environment.
Responsibilities
- Brand Strategy & Commercial Delivery
- Lead and champion the brand internally and externally to ensure both short-term performance and long-term brand success
- Translate global brand strategy into locally relevant brand plans, messaging, and tactical initiatives
- Continuously optimise the brand plan in response to changing market, competitive, and customer dynamics
- Own full P&L responsibility for assigned brand(s)
- Customer & Market Insight
- Act as the brand, market, and competitor expert
- Synthesise qualitative and quantitative insights from market research, field input, and performance data to inform decision-making
- Embed deep customer understanding into all marketing activities
- Omnichannel Marketing
- Maximise the use of digital, print, and face-to-face channels through strong cross-functional collaboration
- Develop impactful promotional materials and campaigns aligned to brand strategy
- Cross-Functional Leadership
- Lead and align the cross-functional Brand Team, driving engagement and collaboration
- Partner closely with Sales teams to ensure campaign understanding, effective execution, and feedback integration
- Provide brand training and education to the field force and customer-facing teams
- People Leadership
- Coach and develop two direct reports
- Foster a high-performing, collaborative team culture
- Compliance & Governance
- Ensure all activities comply with internal policies and external regulations, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards
- Skills & Capabilities
- Marketing Excellence
- Brand planning and lifecycle management
- Product launch experience
- Multichannel / omnichannel marketing
- Marketing communications and portfolio selling
- Business & Market Knowledge
- Strong understanding of disease areas, science, therapies, and competitors
- Knowledge of clinical trial methodology and pharmaceutical compliance
- Solid business, financial, and forecasting acumen
- Strong understanding of Market Access and healthcare policy environments
- Leadership Competencies
- Patient-centric brand leadership
- Ability to lead without authority in a matrix environment
- Strong project management and stakeholder influence skills
- Proven coaching and people development capability
- Education & Experience
Requirements
- Master’s degree in a Scientific discipline with strong business/marketing affinity
- or
- a Master’s degree in Business with strong scientific affinity
- Proven brand management experience
- Experience managing complex, cross-functional projects
- Fluency in
- English, Dutch and/or French
Nice to have
- People management or coaching experience
- Sales experience
- Experience in pharmaceutical product development and commercialisation in
- Belgium & Luxembourg
- Strong understanding of the BeLux healthcare environment
- Experience with market research, forecasting, and insight generation
- Product launch experience
- Date Posted
- 05-May-2026
- Closing Date
- 18-May-2026
- AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.