Brand Manager Baxfendy
Belgium - UccleCompetitiveFull time0 applicants
About this role
About the Role
We are seeking a
Brand Manager
to prepare the launch and drive the national commercialisation of a key pharmaceutical brand. In this role, you will be responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.
You will work cross‑functionally with Sales, Medical, Market Access and Global teams to ensure strong brand adoption, customer engagement, and long‑term brand success.
Responsibilities
- Brand Strategy & Execution
- Lead the preparation and launch of the brand at national level
- Translate global brand strategy into locally relevant positioning, messaging, and tactical plans
- Champion the brand internally and externally to drive short‑term performance and long‑term success
- Continuously adapt brand plans to reflect market dynamics, competitive landscape, and customer needs
- Customer & Market Insight
- Act as the product, competitor, and market expert for the assigned brand
- Integrate qualitative and quantitative insights from market research, field feedback, and performance data into brand strategy
- Ensure customer‑centric thinking is embedded in all marketing activities
- Omnichannel Marketing
- Develop and deliver impactful promotional materials and campaigns across digital, print, and face‑to‑face channels
- Maximise the effective use of commercial and medical channels through strong cross‑functional collaboration
- Cross‑Functional Collaboration
- Lead and align cross‑functional brand teams
- Work closely with Sales to ensure strong understanding and execution of campaigns
- Provide training and brand education to the field force and other customer‑facing teams
- Build and maintain a strong network with key internal and external stakeholders
- Financial & Compliance Responsibility
- Own and manage the brand budget
- Ensure all activities comply with external regulations and internal policies, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards
- Skills & Capabilities
- Strong brand planning and product launch experience
- Expertise in multichannel / omnichannel marketing and marketing communications
- Solid understanding of pharmaceutical markets, disease areas, and competitive landscapes
- Ability to synthesise complex data into clear insights and actions
- Strong project management and stakeholder engagement skills
- Ability to lead cross‑functionally and influence without direct authority
- High professional integrity and strong compliance mindset
- Education & Experience
Requirements
- Master’s degree in a scientific discipline with strong business/marketing affinity
- or
- a business degree with strong scientific affinity
- Proven brand management experience
- Experience managing complex, cross‑functional projects
- Product launch experience
- Fluent in
- English and Dutch
- (French is a strong plus)
Nice to have
- Experience within the pharmaceutical industry in Belgium and Luxembourg
- Understanding of the BeLux healthcare and market access environment
- Experience in market research, forecasting, and insight generation
- Trilingual capability (English, Dutch, French)
- Date Posted
- 05-May-2026
- Closing Date
- 18-May-2026
- AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.