(Senior) Digital Analytics Specialist
About this role
About the team:
You’ll join the Digital Analytics team at SumUp, working closely with product, marketing, and analytics stakeholders across the company. The team plays a central role in enabling data-driven decision-making, with a strong focus on tracking, experimentation, and analytics infrastructure.
As SumUp continues to scale, experimentation is becoming a key priority. The team is investing in building a strong experimentation culture, improving tracking architecture, and enabling teams to run reliable A/B tests. You’ll collaborate with a wide range of teams—from Online Marketing to Product—helping them make better decisions through high-quality data and insights.
In this role, you’ll combine hands-on analytics work with stakeholder support and strategic improvements to our tracking and experimentation setup.
Responsibilities
- Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
- Support teams across the company by troubleshooting tracking issues and advising on best practices
- Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
- Contribute to improving our analytics infrastructure, including tagging architecture and data models
- Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
- Drive standardisation and governance in tracking and experimentation across teams
- Create documentation, templates, and guidelines to scale knowledge and improve self-service
- Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions
- You’ll be great for this role if you have:
- Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
- Solid understanding of tracking implementation, including server-side tagging
- Experience working with SQL and basic data transformation (e.g. ETL processes)
- Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
- A product analytics mindset, with the ability to connect data to business impact
- Experience working with cross-functional stakeholders and supporting non-technical teams
- Strong problem-solving skills and the ability to balance reactive support with proactive improvements
- Good understanding of privacy-first tracking (e.g. GDPR considerations)
About SumUp
Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Explore career opportunities with us and join a team driven by collaboration, innovation, and a shared vision of creating a world where everyone can build a thriving business. Discover more about our vibrant and inclusive work culture and how we work on our careers website, and follow our journey on LinkedIn and Instagram. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.