Marketing Technology Specialist (Salesforce Marketing Cloud), Helsinki
About this role
We are now looking for a Marketing Technology Specialist to work with Salesforce Marketing Cloud and Data 360! In this role, you will be employed as a parental leave substitute for one of Finland's most well-known tech companies, stepping in as a key "Super User" within an expert Marketing Operations team. Do you want to utilize your in-depth expertise in an environment where IT and marketing go seamlessly hand in hand? Read more and apply via the link as soon as possible! 🚀
About the role
In this role, you are not a marketing generalist, but a true expert in marketing technologies! You will work in a team supporting the entire marketing department, and your desk will be filled with concrete and practical tasks within the Salesforce marketing ecosystem. You will act as the team's go-to person, who can advise others and translate technical requirements into business language. Your key system competencies are Salesforce Marketing Cloud & Data 360.
Our client company is one of Finland's most well-known and leading players in the ICT sector. They offer a modern and evolving work environment where you get to work with the latest technologies on the market. The role is placed within a small but highly expert Marketing Operations team that works in close collaboration with the rest of the marketing organization and the technical team.
Because the recruitment is conducted anonymously, we will be more than happy to tell you more about the company and the team during a potential phone interview!
Work tasks
You will be responsible for the practical implementation, development, and support of marketing technologies, focusing specifically on Data 360 configurations, the development of metrics, and the operational use of Salesforce Marketing Cloud.
Data 360 configurations (approx. 50%): You will be responsible for, among other things, Advertising Audience definitions, segmentation, importing website data, and Agentic Marketing activities.
Metrics and development (approx. 20