Marketing Technology Specialist
About this role
Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.
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Marketing Technology Specialist
The Marketing Technology Specialist will be responsible for building and executing on marketing automation efforts for Fastly marketing initiatives. You’ll partner closely with regional and global marketers to develop and refine project requirements, using a variety of marketing tools to launch email marketing efforts, landing pages, and automation logic that directly impacts our sales teams. You’ll ensure the process is defined and adhered to with respect to use of marketing technology and data management. You’ll also partner closely with the sales operations organization to ensure that marketing-driven leads are moving smoothly into the sales process as appropriate.
Responsibilities
- Own the marketing automation production needs in Marketo (webinars, emails, landing pages, nurture programs, list imports) for new demand generation campaigns
- Partnering with stakeholders to define scope and requirements, and communicating proactively on status of projects and ensure SLAs are being met
- Develop and document new and changing processes as they emerge
- Ensure campaigns are set up to track attribution accurately throughout the funnel
- Maintain data integrity through rigorous testing and swift incident response
- Participate with team’s sprint process to help scope & define acceptance criteria for requested work
Requirements
- Experience using a CRM, marketing automation, and martech tools (SFDC, Marketo, Hubspot, Eloqua, Pardot, or similar)
- Strong project management skills, who excels in independent execution and technical delivery
- Ability to establish trusted relationships with other team members in an asynchronous, remote-first environment
- Open, positive approach towards change, learning and personal development
- Organized, detailed, and self-motivated individual who wants to make an impact at a growing organization
- 2-4 years of experience in a technical or analytical role
- We’ll be super impressed if you have experience in any of these:
- Hands-on experience with Marketo
- Hands-on experience with Salesforce
- Technical understanding of HTML, CSS & JavaScript
- Experience working in a Sprint format
- Experience working in a remote-first environment
- Work Hours:
- This position will require you to be available during core business hours.
- Work Location(s) & Travel Requirements:
- This position is a remote role and open to candidates residing in the following locations:
- London
- This position may require travel as required by your role or requested by your manager.
- Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
- This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.