Senior Lifecycle Manager

🌍 Can you help us change the world?

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇

🧑🏻‍💻 About the role

First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distill it down to a job description (which we do because this is a job description), it would be this:

This is a pivotal role for Mews as we enter the next phase of building our lifecycle marketing capabilities. You'll join our Growth Marketing team to own and optimize lifecycle marketing strategy across the full customer journey. This is an exciting "builder" opportunity where you'll modernize existing automation infrastructure, establish new nurture programs, and create scalable frameworks that drive customer engagement, retention, and revenue growth.

✅ Your mission, should you choose to accept it:

Own lifecycle marketing strategy across key stages (onboarding, activation, retention, expansion, win-back)

Design and execute multi-channel lifecycle programs including email automation, in-product messaging, and personalized workflows

Define advanced segmentation strategies based on ICPs, personas, regions, and behavioral intent

Analyze performance data to optimize customer journeys and establish north-star KPIs with clear baselines

Lead A/B testing and experimentation frameworks to continuously improve lifecycle outcomes

Partner cross-functionally with Product Marketing, Customer Marketing, Regional Marketing, and Data teams to align programs with GTM strategy

🤝️ You'll be a great fit if you bring a few of the below with you:

Deep expertise in lifecycle/CRM marketing within B2B SaaS environments, with proven experience in customer journey management

Strong proficiency with marketing automation platforms (HubSpot preferred; Salesforce, Marketo, Iterable also valuable)

Advanced understanding of segmentation, personalization, and lifecycle metrics including activation, retention, and expansion rates

Strong analytical mindset with ability to interpret behavioral data, define KPIs, and translate insights into actionable strategies

Experience with upsell/cross-sell motions and win-back campaigns in B2B SaaS

Entrepreneurial builder mentality - comfortable modernizing legacy systems while creating new scalable programs