Senior Specialist, Marketing Oncology (m/f/d)
About this role
Job Description
We are a research-driven biopharmaceutical company. Our mission is built on the simple premise that if we “follow the science” that great medicines can make a significant impact to our world. We believe that a research-driven enterprise dedicated to world-class science can succeed by inventing medicine and vaccine innovations that make a difference for patients across the globe.
Our Medical Affairs team advances patient care by engaging in scientific exchange with external medical experts and industry professionals ensuring the scientific value of our products is realized. We engage and train internal employees to ensure that they thoroughly comprehend the science behind the medicine and review further unmet medical needs to bolster collaboration and further differentiate our portfolio.
We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site. In support of our existing team, we are currently looking for:
Senior Specialist, Marketing Oncology
(m/f/d)
Position Overview
Overall topline responsibility for marketing of a certain product or product portfolio & services
Develop and execute comprehensive marketing strategies that promote our products and services, while also working collaboratively with cross-functional teams to ensure that all marketing initiatives align with the company's goals and values
Drive marketing projects including analysis, strategy and business & brand plan development, implementation of omnichannel campaigns and expense management delegated to her/ him
Ensure all activities are driven by highest ethical and compliance standards
Primary Activities
Strategy development:
Develop and execute comprehensive marketing strategies that promote our products and services
Translate the global and local product strategy into local priorities and lead development of brand specific L3 brand plans
Collaborate with cross-functional teams to ensure that all marketing initiatives are aligned with the company's overall goals and values
Collaborate with sales teams to develop effective sales collateral, presentations and other OCE materials (digital, print & event material) that support the sales process
Market understanding
Analyze market research to identify trends and opportunities and use this data to inform marketing strategies & implement respective measures to achieve business goal
Monitor industry trends, competitive activities, and new product launches and use this information to adjust marketing strategies as needed
Customer focus:
Manage relationships with key stakeholders, including vendors, agencies, PAGs and key opinion leaders in the industry
Cost management:
Create and manage budgets for marketing campaigns and measure their effectiveness using data analytics
Cross functional collaboration:
Ensure alignment on L3 brand plan between various stakeholders and departments such as Sales, Medical, Regulatory, Market Access, DDAL (Digital, Data, Agile und Learning) & ComOps
Leading OCE agile brand teams towards commercial excellence in execution
Requirements
- Education:
- University Degree or above, preferably in business or life sciences (e.g. marketing, biology, biochemistry, pharmacy, medicine)
- Skills Required:
- Deep knowledge of the overall Austrian healthcare system and the role of the individual customer groups within the healthcare environment (oncology an advantage)
- Proven ability to understand & learn science and translate it into messages
- Ability to develop and manage professional relationships, networking & to navigate within matrix organization
- Knowledge of the pharmaceutical industry, regulatory compliance, and marketing guidelines.
- Excellent communication skills, both written and verbal, with the ability to create compelling marketing messages and content
- Understanding of customer behavior and the ability to develop customer personas to inform marketing strategy
- Experience with customer relationship management (CRM) tools and the ability to manage customer data effectively
- Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
- Experience with data analytics and measuring the effectiveness of marketing campaigns
- Ability to work effectively with cross-functional teams, including sales, medical / compliance, ComOps, DDAL
- German & English proficiencies
- Strong MS Office (Excel and PowerPoint) expertise
- Track record of several years’ experience as Jun. BCM and/or BCM.
- Ability to work independently with hardly any supervision