Dynamics 365 Customer Insights Specialist
About this role
About the Company
Avaron helps you find assignments that match your skills and ambitions. As a permanently employed consultant with us, you get competitive terms – combined with the variety and growth that a consulting career offers.
About the Assignment
About Avaron AB
Avaron helps you find assignments that match your skills and ambitions. As a permanently employed consultant with us, you get competitive terms – combined with the variety and growth that a consulting career offers. About the Assignment You will take a key role in shaping and owning a global Dynamics 365 Customer Insights (Marketing) platform in an international, multi-market environment. The assignment focuses on how customer data is structured, activated, and used to enable consistent, data-driven marketing across different markets. This is a great fit for you if you enjoy combining hands-on platform work with a broader marketing perspective. You will work close to marketing, CRM, sales, IT, and digital teams, with real influence over platform setup, governance, and ways of working. The role is especially interesting if you want to help mature a global marketing technology landscape while still staying close to the platform. Job DescriptionYou will own Dynamics 365 Customer Insights (Marketing) as a global marketing platform and help shape its setup, configuration, governance, and best practices. You will work hands-on with customer data, segmentation, and customer journeys to support scalable and consistent marketing activities. You will enable effective use of triggers, personalization, automation, and audience targeting within the platform. You will support the design and setup of campaigns, always-on marketing flows, event-related communication, and feedback processes. You will contribute to the use of Customer Voice for surveys, feedback collection, and broader customer engagement flows. You will guide and support local markets in building segments, journeys, campaigns, events, and feedback flows, while helping them work in a consistent way. You will create guidelines, templates, and recommended ways of working for platform usage across markets. You will collaborate with IT, CRM, sales, and other digital teams to improve connected capabiliti