CRM Automation & MarTech Lead
About this role
š Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.
š» Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
š Scale: Weāre growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earthās atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.
āļø Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIMEās 100 Most Influential Companies. Most recently, we won Appleās coveted Cultural Impact Winner.
Your Mission
We are looking for a highly technical, systems-oriented CRM Automation & MarTech Lead to own the global automation and infrastructure layer of our CRM function. In this role, you will be responsible for transforming our CRM Operating model - moving from manual execution to scalable, automated systems. You will work cross-functionally with Global CRM, Data, and Engineering teams to optimize our MarTech stack, improve data flows, and design frameworks that enable high-velocity experimentation and personalisation.
Serving as the bridge between strategy and execution, you will ensure that global CRM teams are equipped with the tools, processes, and infrastructure needed to operate efficiently and scale effectively.
Responsibilities
- Global CRM Automation & Orchestration
- Orchestration Optimisation: Redesign how campaigns are triggered and coordinated, reducing reliance on repetitive manual builds.
- Scalable Frameworks: Develop and implement automation systems that enable always-on lifecycle journeys and dynamic campaign execution.
- MarTech Stack & Data Infrastructure
- System Integration: Own and optimize the integration of core platforms from Marketing (Braze, SFMC, Amplitude, HighTouch, Redshift), ensuring clean, reliable, and real-time data flow.
- Technical Efficiency: Identify and eliminate inefficiencies, technical debt, and bottlenecks across the CRM ecosystem.
- Workflow & Process Simplification
- Operational Redesign: Streamline campaign build, QA, and deployment workflows to improve speed, accuracy, and scalability.
- Automation Enablement: Implement and manage low-code/no-code solutions (e.g., Make, n8n) to reduce manual intervention.
- Governance & Standardisation: Define and enforce global best practices, ensuring consistency and scalability across markets.
- Experimentation Infrastructure
- Testing Acceleration: Build systems that enable faster A/B testing cycles and more reliable measurement.
- Optimisation Culture: Establish a foundation for continuous experimentation and performance improvement across lifecycle programs.
- What Weāre Looking For:
- Significant experience in CRM, lifecycle marketing, or marketing operations, with a strong focus on automation and MarTech infrastructure in a global or multi-market environment.
- Platform Expertise:
- Deep hands-on expertise with enterprise CRM platforms such as Braze and/or Salesforce Marketing Cloud, with a strong understanding of multi-channel orchestration.
- MarTech & Data Fluency:
- Strong technical understanding of modern MarTech ecosystems (CDPs, analytics, CRM platforms). Comfortable working with tools like Amplitude, HighTouch, and data warehouses such as Redshift.
- Automation Mindset:
- Practical experience with workflow automation tools (e.g., Make, n8n, Zapier, Airtable), with a focus on reducing manual effort and increasing scalability.
- Technical Edge (Nice to Have):
- Familiarity with SQL, APIs, and webhooks to support data integration and automation use cases.
- Ways of Working:
- Systems Thinker: You identify leverage points, simplify complexity, and design scalable solutions.
- Hands-on Operator: You are comfortable owning projects end-to-endāfrom strategy through to technical implementation.
- Cross-functional Collaborator: You effectively bridge CRM, Data, and Engineering teams.
- Impact-driven: You prioritize work based on measurable outcomes, speed, and long-term scalability.
- What to Expect:
- This is a high-impact, infrastructure-focused role that blends strategy with deep execution. Your time will typically be split across three core areas:
- 50% Automation & Systems Development: Designing and implementing scalable automation frameworks, improving orchestration, and integrating tools across the MarTech stack.
- 30% Process Optimization & Performance Enablement: Streamlining workflows, reducing operational complexity, and enabling faster campaign execution and experimentation.
- 20% Cross-functional Collaboration & Innovation: Partnering with CRM, Data, and Engineering teams to evolve the CRM ecosystem and unlock new capabilities in personalization and testing.
- Our values
- We win together: Food waste is a big beast to fight. We believe in a #oneteam.
- We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
- We keep it simple: Our ambitions are bold but our solutions are simple.
- We build a legacy: Weāre proud of the change weāre driving.
- We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.
- What we have to offer
- A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
- Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work
- A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.