Global Associate Marketing Director, COPD

Position Summary:

This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition. You will be accountable for

leading the developing and

delivering critical components of the global brand strategy in partnership with the

cross functional

(XF) team—translating strategy into

high-quality

pre

launch and launch execution.

This role requires an

outcomes focused

leader

, ideally with

previous

people

leadership experience,

who can motivate

cross functional

partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations

.

You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment.

Major Duties and Responsibilities

:

As the Global Associate Marketing Director, COPD

you will be accountable for:

Brand Plan

Development &

Implementation: Lead the

development

and

implementation of the global pre

launch and promotional activity plan, ensuring quality, compliance, and measurable impact.

Lead

Global Initiative Roll

out

Plans

:

Lead

the roll

out of global initiatives, projects, and engagement plans (e.g.,

campaigns,

brand forums, congress

strategy

and presence), with a focus on

T8

markets and scalable toolkits.

Global Team Participation: Serve as

co-chair

of the Global

Marketers Forum

and

an

active

member of the

extended Global Brand Team (GBT); prepare materials, drive

follow-through

, and champion

cross functional

alignment.

Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance.

Strategy Input and

G

SP: Provide promotional input to the global strategy and

Global

Strategic Plan (

G

SP), including positioning, messaging, and priority initiative recommendations.

External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development and

evidence led

storytelling.

Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement.

AI Enabled

Ways of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale.

Agency and Budget Operations: Manage

day today

agency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting.

Performance Tracking:

Maintain

dashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives.

Requirements/Qualifications:

Education:

Bachelor’s

degree is