Creative Lead

About this role

Responsibilities

• We’re hiring a Creative Lead to own the ideas and messaging behind Remote’s performance marketing.
• This is not a “make ads” role. It’s a come up with the ideas that make ads work role.
• You’ll sit at the intersection of brand and growth, turning product truth into sharp, high-performing creative across paid channels. You’ll define how Remote shows up in performance marketing, and raise the bar for what B2B ads can be.
• If it converts and people remember it, you’re doing it right.
• What You’ll Do
• Own messaging for performance marketing
• Develop clear, differentiated messaging frameworks for paid campaigns
• Translate complex global employment products into simple, compelling hooks
• Continuously refine positioning based on performance data and audience insight
• Come up with ideas that perform
• Concept high-impact campaign ideas for paid channels (social, search, display, video)
• Create scalable creative concepts — not one-off ads
• Build testing roadmaps grounded in strong hypotheses, not guesswork
• Bridge brand and performance
• Ensure performance creative strengthens Remote’s brand, not dilutes it
• Balance clarity and conversion with distinctiveness and memorability
• Partner with brand and content teams to maintain a consistent voice across all channels
• Lead creative production across channels
• Work with designers, writers, and external partners to bring ideas to life
• Provide clear creative direction and feedback to ensure quality and consistency
• Oversee multiple campaigns and iterations at speed
• Build a high-performing creative engine
• Establish repeatable systems for ideation, testing, and iteration
• Use data to inform decisions without losing creative instinct
• Scale what works while continuously exploring new directions
• Leverage AI to move faster and go bigger
• Integrate AI tools into the creative process to increase speed and output
• Maintain a high bar for quality, taste, and originality
• Collaborate across Remote
• Partner with growth, product marketing, brand, and analytics teams
• Align on priorities, audiences, and performance goals
• Influence stakeholders with strong creative conviction and clear rationale
• What You Bring
• 7–10+ years of experience in creative, brand, or performance marketing roles
• Proven ability to develop high-performing ad creative and campaign ideas
• Strong copy and messaging instincts — you know how to write hooks that convert
• Deep understanding of paid channels and how creative drives performance
• Ability to think in systems: testing, iteration, and scaling what works
• Strong creative judgment — you know what stands out and what gets ignored
• Experience collaborating with designers and creative teams to execute ideas
• Comfort using data to inform creative decisions without becoming purely reactive
• A clear perspective on how AI is changing creative production

About Remotecom

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! Remote is building the infrastructure for global work. We make it possible for companies to hire, manage, and pay anyone, anywhere without friction. This is one of the biggest shifts in modern business. Most companies market it like it’s HR software. We don’t.