Test and Learn Lead (Marketing Analytics)

Job Description

WHAT YOU’LL DO

As Test & Learn Lead in H&M’s Global Marketing Function, you will define and scale how we use experimentation to drive smarter marketing decisions worldwide. This is a pivotal role at the intersection of advanced analytics and marketing strategy. You will shape the strategic direction for experimentation, elevate statistical measurement across marketing, and embed a true test-and-learn culture in one of the world's largest marketing organisations.

If you are passionate about experimentation, thrive in complexity, and want to influence decision-making at scale — this role is for you.

In this role, you will:

Set the strategic direction for experimentation in Marketing by defining standards, best practices, and contributing to the development of our measurement toolbox. Serve as the internal expert on causality, experimental design, and statistical rigor.

Lead, coach and develop our Test & Learn capabilities, including a team of two specialists. As well as guiding business partners in designing, running and interpreting experiments, and championing a test and learn mindset that drives actionable insights.

Shape and manage the cross functional Test & Learn agenda, partnering with business experts across Media, Content, CRM and Loyalty, and collaborating with the Attribution Lead to advance our holistic marketing measurement system functional‑functional test & learn agenda, partnering with business experts across Media, Content, CRM and Loyalty, and collaborating with the Attribution Lead to advance our holistic media measurement trifecta.

Facilitate and strengthen a global experimentation community, ensuring knowledge sharing, consistency and alignment across regions and functions.

Drive clarity and decision making across a complex stakeholder landscape, navigating multiple simultaneous projects. Balancing long-term capability with fast‑paced business needs, and effectively prioritizing to move high impact work forward.

WHO