eCommerce CRM Specialist
About this role
Klättermusen is seeking to hire a dynamic and enthusiastic eCommerce CRM Specialist to join our eCom team in Stockholm.
Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, always with consideration of the environment in mind. Klättermusen supports and inspires outdoor enthusiasts through unforgiving weather conditions and unpredictable terrains. Rigorously tested in real-world conditions, the equipment embodies Klättermusen's commitment to creating the best and most sustainable equipment available.
As a CRM specialist, you will work with Klättermusen’s customer database with the goal of driving CRM strategy, using data-driven insights to optimize user engagement, drive customer retention, and enhance brand loyalty. You will work cross-functionally with marketing, brand and retail teams to ensure the CRM insights and newsletters are utilized effectively and consistently to maximise business objectives.
You will be involved in developing Klättermusen’s CRM strategy through tracking, A/B testing and executing sales-driving and loyalty-building blueprints towards our customers.
Responsibilities
- Optimization, development & analysis of customer journeys via all touch points in our CRM system.
- Identify opportunities, developing customer lifecycle programs.
- Managing the customer lifecycle using a data-driven mindset to create an understanding of our customers and their needs.
- Identify valuable customer segments.
- Oversee automation & ad-hoc newsletter campaigns.
- Find new opportunities to engage and retain our customers.
- Analyze performance data.
- Continuously AB test creatives and content.
- Identify and set best practices from a design and performance perspective.
- Coordinate and plan activities in collaboration with the marketing department.
Requirements
- +5 years previous experience in eCommerce, Digital Marketing or similar is desirable
- Experience with Voyado a plus
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