Social Media Manager (Freelance, m/f/d)

About this role

Responsibilities

• You are the voice of L1VE online. You build our social media from the ground up, take full ownership of it and work closely with our Content & Experience team. You report to the Head of Marketing & Sales. As the function grows, you can build your own team. You will work remote within Europe or the USA, or on-site in Berlin or New York
• Own all L1VE social media channels (Reddit, TikTok, Instagram, X; YouTube optional), incl. strategy, tone of voice and content calendar
• Build and lead our own subreddit, our main place for talking with the community
• Create platform-native short-form video (TikTok, Reels) that shows what it feels like to be there live with a VR headset, incl. ideas, scripts, editing and trend monitoring
• Create content hands-on together with our content team
• Manage community engagement across all channels, fast and in the L1VE voice
• Create real-time content around our live events, optionally on site
• Brief and manage freelancers, agencies, creators and on-site event partners, incl. quality control
• Report on reach, engagement, follower growth and traffic, and feed learnings straight into the next content
• Attend selected live events, including occasional international trips
• Your profile
• Must-have
• 3–5 years of social media management experience for a brand, publisher, sports club, league or agency
• A portfolio of your own posts, videos or campaigns with proven results
• Deep understanding of TikTok and Instagram: formats, algorithms, trends and internet culture
• Hands-on shor

About L1VE GmbH

L1VE is a growing media and technology company with offices in Berlin and New York. With immersive 14K/3D/360° streaming technology and innovative live formats, we are changing the way people experience sports, music and entertainment.