CRM & Marketing Automation Manager

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is at the core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game - and working life.

Manager, CRM & Marketing Automation

Are you passionate about making CRM smarter, more effective and more automated? Do you enjoy exploring what data, technology and AI can make possible, turning ideas into practical solutions and helping others get more out of the tools they use?

At Veikkaus, we're looking for an experienced CRM and marketing automation professional who is excited to take ownership of our automation development and help shape the future of how we engage with our customers.

About the role

As Manager, CRM & Marketing Automation, you'll join our Customer & Loyalty team within the Lottery & Land-based Games business unit in a senior, hands-on role combining technical CRM expertise, analytical thinking and business understanding.

You'll own and shape the direction of our CRM automation development, bringing fresh perspectives and best practices, setting priorities and driving our roadmap forward. Your focus will be on data, targeting, automation logic and platform capabilities, working closely with colleagues across lifecycle marketing, analytics and technology.

With Optimove as our CRM platform, we're looking to take the next steps in automation, personalisation and AI. You don't need to have all the answers, but we value curiosity, initiative and a passion for making things work better.

This permanent, full-time role is based at Veikkaus' headquarters in Pohjois-Haaga, Helsinki. Our hybrid model includes three on-site days per week, with at least one on a Monday