Senior Product Marketing & Exhibitions Specialist
About this role
Sécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide.
For the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing & Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team.
Global objectives:
Drive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales.
Develop and maintain marketing and sales materials for existing and new products and applications.
Develop product marketing communication using various communication channels to promote ESS and its respective products.
Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
Provide marketing inputs and product communication materials to support Product Line Managers and Sales.
Responsibilities
- Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager.
- Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activiti