Storytelling Marketing (Content Spike)
About this role
Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.
We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.
Responsibilities
- Own Content Strategy and Editorial Execution
- Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.
- Conceptualize, write, and edit both long-form and short-form content across channels and formats.
- Collaborate and execute on integrated brand marketing campaigns.
- Script and structure video content including product demos, customer spotlights, and interview-style pieces.
- Partner Across Sales, Product, and Brand
- Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.
- Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.
- Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.
- Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.
About Workday Sweden Aktiebolag
Basic Qualifications 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup. Ab