About Zelara
Most CRM marketing still blasts generic messages at scale and calls it "personalization." Our founders experienced this firsthand in senior roles at HelloFresh, Salesforce, Uber, and others. Backed by top-tier VCs, they decided to build a better way.
Most CRM marketing still blasts generic messages at scale and calls it "personalization." Our founders experienced this firsthand in senior roles at HelloFresh, Salesforce, Uber, and others. Backed by top-tier VCs, they decided to build a better way. Zelara is an agentic lifecycle marketing platform that improves with every interaction. It works with the CRM infrastructure our customers already use, replacing static journeys and manual segmentation with a system that creates content, makes individual-level decisions, and learns from every outcome. With bunq, Europe's second-largest neobank, we delivered +7.4% activation and +66% reactivation uplift, measured against a control group. We raised a €3M pre-seed and are generating revenue with paying enterprise customers. We are growing our Solutions Architecture team to make the path from integration to measurable value repeatable across more customers.