Communications Lead, Europe

About this role

Responsibilities

• Own Lyft's external communications strategy across Europe, driving brand awareness, favorability, and consideration in service of growth across traditional channels and next-generation discovery surfaces, ensuring Lyft's narrative holds up wherever European audiences are forming opinions.
• Partner with communications colleagues to create pitches, stories and content to advance Lyft’s overall narrative.
• Create and maintain messaging on Lyft’s Europe presence, operations and performance aligned with the company’s global narrative.
• Partner with Executive Communications Manager to build a plan for senior leader visibility in the region; help evaluate opportunities; support prep doc creation and by staffing interviews/speaking engagements/filming videos/etc.
• Partner closely with Public Policy to develop communications strategies around regulatory, policy and industry issues and position Lyft as a credible voice in the future of mobility.
• Lead reactive and crisis communications planning for European issues and high-profile reputational challenges, including drafting messaging, building outreach plans for external stakeholders, and serving as spokesperson when needed. Partner with Legal, Public Policy, Operations and leadership on sensitive issues.
• Lead Spanish-market consumer and corporate communications, liaise with local and European policy leaders on regional issues/campaigns, manage local agency support, and build relationships with local media in key cities.
• Manage a team of 5 communicators spread across European markets; oversee global and local agency support.
• Analyze data and insights to optimize communication strategies and maximize impact.
• Extensive senior communications experience, including leading multi-market teams and managing crisis communications
• Previous experience managing international communications teams; a track record of building strong relationships across organizational and geographical boundaries, managing senior stakeholders, and working in cross-functional teams; ability to effectively work across time zones and languages.
• Interest in how reputation and discoverability are evolving in an AI-driven media environment. Comfortable thinking beyond traditional earned/social metrics to newer signals like AI search visibility and answer-engine representation. Experience or strong point of view on this a plus, but curiosity and adaptability matter most.
• Experience working in technology, mobility, transportation, platforms, consumer technology or another complex, highly regulated industry.
• Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also ensure high-quality execution).
• Proven success building strategic communications plans across external channels including owned, earned, social, and emerging media.
• Expertise in corporate reputation, executive communications and strategic media relations.

Requirements

• Comfortable with a collaborative style of working, is flexible, adaptable and has a willingness to learn from peers and other team members.
• Ability to navigate and negotiate obstacles, can pivot with ease, highly organized and knows how to manage difficult conversations.
• Budget and reporting: experience managing multi-market regional budgets, optimizing resource allocation, managing agency retainers, and delivering measurable ROI across campaigns.
• Experience both in-house and agency preferred.
• Fluency in Spanish and English is required due to regular interaction with local external stakeholders and international internal teams.
• Experience working directly with global, national, international and local media to shape stories proactively and reactively, driven by a deep understanding of the EU media landscape and current European news agenda.
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?