Director of Premium Mobility Segments - Europe

About this role

Responsibilities

• European Premium Strategy: Define and execute long-term growth roadmaps, using London as an anchor for broader European expansion and scaling.
• Business Development: Drive premium supply growth by building profitable partnerships and serving as the primary face of Lyft Premium in Europe.
• Demand Generation: Collaborate with marketing teams to build segment demand through effective partnerships and campaigns.
• P&L & Financial Forecasting: Maintain full P&L ownership, ensuring target margins and accurate growth forecasting.
• Operational Framework: Create a scalable operating model for the Premium segment while ensuring compliance and localized deployment.
• Service Standards: Enforce "best-in-class" luxury experience standards, covering vehicle quality, safety, and driver behavior to ensure premium brand differentiation.
• Cross-Functional Alignment: Lead product and technical requirements for premium features, ensuring the platform meets the unique needs of luxury clientele.
• Stakeholder Governance: Act as the key bridge between Central Operations and local General Managers, aligning on progress, resources, and market-specific operational issues.
• 10+ years commercial/operational experience ideally in a ride hailing businesses or similar marketplace service sector or Hospitality
• A start-up, problem solving mentality is essential
• P&L management experience is a must have
• Project management experience

Requirements

• Demonstrable experience of managing/influencing senior stakeholders both internally and externally
• Fluent English with at least one other European language a major plus
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?