Digital Marketing Specialist

Are you a versatile marketer who enjoys connecting brand awareness with sales pipeline growth? We are looking for a proactive, analytical Digital Marketing Specialist to join our team. If you are equally comfortable building email workflows, launching LinkedIn advertising campaigns, and writing compelling GEO-optimised articles, this could be the role for you.

You will lead a broad range of digital marketing initiatives focused on generating high-quality B2B leads to support our marketing and sales teams primarily in Wood and Energy business.Your work will help accelerate growth and build demand for Stora Enso's products and solutions through data-driven, customer-centric digital marketing.

As a Digital Marketing Specialist, you will develop and optimise digital campaigns, channels, and marketing automation activities, translating insights into actions that support commercial success and deepen customer engagement. Your will be part of our Digital engagement team and collaborate closely with colleagues across Group functions and business areas.

This position is temporary for 1 year (until the end of 2027), as maternity leave substitute.

Your key responsibilities

Optimise the digital customer journey: Help to develop and improve our digital marketing ecosystem, using data, technology, and customer insights

Manage multi-channel campaigns: Plan, execute, and optimise digital marketing campaigns across channels with support of external vendors (social, search, web, email and occasionally webinars and other events).

Generate and nurture leads: Build, manage, and optimise automated email marketing and lead-generation programmes that create new business opportunities and strengthen customer engagement.

Create compelling content: Write and coordinate engaging brand-aligned content for our website, social media, email marketing, and other digital channels.

Improve website, SEO, and GEO performance: Continuously develop our marketing related website content and optimise