Senior B2B Marketer (Freelance)

About this role

Responsibilities

• You work with our growth lead, the founders and sales team. Your focus is demand generation, and we measure it in pipeline: demos, opportunities created and generated pipeline value.
• You work hands-on. You write, produce and publish yourself, run every initiative as an experiment, and tell us which ones to double down on stop.
• Our buyers are CRM, lifecycle and marketing leaders at mid-market and enterprise B2C companies across Europe. Annual contracts run €75–250k. You are marketing to marketers, so our quality bar is high and our content needs to be excellent..
• Sales owns the deal. You help to shape how a buyer first hears of us and why they take the meeting.
• Grow marketing-

About Zelara.ai

Most CRM marketing still blasts generic messages at scale and calls it "personalization." Our founders experienced this firsthand in senior roles at HelloFresh, Salesforce, Uber, and others. Backed by top-tier VCs, they decided to build a better way. Zelara is an agentic lifecycle marketing platform that improves with every interaction. It works with the CRM infrastructure our customers already use, replacing static journeys and manual segmentation with a system that creates content, makes individual-level decisions, and learns from every outcome. With bunq, Europe's second-largest neobank, we delivered +7.4% activation and +66% reactivation uplift, measured against a control group. We raised a €3M pre-seed and are generating revenue with paying enterprise customers. We are looking for a senior freelance marketer to help drive demand generation.