You own the experimentation roadmap, from metric to hypothesis to shipped test and clear result
You partner closely with Marketing and CRM on funnels, landing pages and campaigns, and own the testing of pricing and offers
You share what works across the group, so a win in one brand becomes a test in another
Experimentation and growth mindset. You turn a metric into customer problems and sharp hypotheses, run sound A/B tests, and build a roadmap around what will move the number.
Requirements
Data and customer insight. You do your own analysis, from funnels to test read-outs, and combine it with research and interviews to find the real problem.
Hands-on attitude, comfortable using AI. You build and launch things yourself — landing pages, tests and prototypes — and use AI to automate your workflows.
Ownership. You own outcomes end to end and step in beyond your scope when the team needs it.