Senior SEO Manager (Berlin, hybrid)
About this role
A little about us
What we're building: Kittl is becoming the AI-native, operating system for creative businesses. Most businesses don't lose on product, they lose on how they show up. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
Rapid growth: 11 million users since 2022
Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox
Learn more: www.kittl.com/career
Your role at Kittl
Search is changing fast: people still use Google, but more answers happen in AI with zero clicks. Kittl needs to win both - and no one owns it yet.
Tasks
Responsibilities
- Own Kittl's organic strategy - search and AI discovery together - and be the single person accountable for organic performance
- Set the targets and report against them: non-branded organic growth, organic signups, signups sourced from AI answers, organic-to-paid conversion, indexed page growth
- Prioritise programmatic scale over volume publishing. Our create pages and comparison pages are where the leverage sits, not a bigger blog
- Make Kittl quotable by AI systems: structured data, extractable answers, factual specificity, and the off-site presence that shapes what models say about us
- Write the technical SEO requirements and win engineering capacity for them in cycle planning - you'll be arguing your corner against other claims on the same team
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