Brand & Social Lead (Berlin, hybrid)
About this role
A little about us
What we're building: Kittl is becoming the AI-native, operating system for creative businesses. Most businesses don't lose on product, they lose on how they show up. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
Rapid growth: 11 million users since 2022
Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox
Learn more: www.kittl.com/career
Your role at Kittl
Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl is like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.
Tasks
This role is for you if:
You have a gift for language - you notice when a sentence is doing real work versus just filling space
You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
You think about audience obsessively - not just what to say, but where our founders actually are, and how to show
Responsibilities
- What we're building: Kittl is becoming the AI-native, operating system for creative businesses. Most businesses don't lose on product, they lose on how they show up. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
- Rapid growth: 11 million users since 2022
- Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
- Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Requirements
- Backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox
- You have a gift for language - you notice when a sentence is doing real work versus just filling space
- You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
- You think about audience obsessively - not just what to say, but where our founders actually are, and how to show