Product Marketing Director

<h3>🎯 About the role</h3><p>Product Marketing at Quinyx is the strategy center of marketing and drives many facets of our business performance: Quinyx value proposition, competitive and market intelligence, product positioning and product launches and GTM, sales collateral, customer stories, and thought leadership. This is a broad role with high impact, with multiple stakeholders at an executive level, reporting into the CMO.</p><p>The ideal candidate will combine commercial and strategic acumen with exceptional skill at creative communication, product &amp; value positioning, and stakeholder management and alignment.</p><p>Together with your team, you will design, assess, and lead go-to-market strategies from A-Z and work closely with our product directors and their teams to give our new products and features the love and commercial success they deserve. You’ll play a crucial role in fine-tuning the vision, structure, and strategy to fuel our product growth and commercial success.</p><h3>📝 What you'll do</h3><ul><li><p><strong>Lead GTM Strategies:</strong> Design, assess, and lead global go-to-market strategies from A-Z for Quinyx products, defining target segments, positioning, packaging, and messaging as we refine and release new solutions.</p></li><li><p><strong>Positioning &amp; Value Proposition:</strong> Build and validate value propositions, messaging, and proof points to drive internal and external positioning and market awareness.</p></li><li><p><strong>Customer &amp; Market Intelligence:</strong> Deeply understand our customer audience of C-level executives and HR/Operations professionals. Dive into win/loss analysis to unlock growth opportunities and inform product direction.</p></li><li><p><strong>Product Launches &amp; Enablement:</strong> Own end-to-end product launches, including GTM plans, sales enablement tools, and marketing activation in close collaboration with Sales, Customer Success, and Marketing.</p></li><li><p><strong>Content &amp; Adoption Campaigns:</strong> Define and implement content strategies that drive awareness, acquisition, and product adoption, translating new features into compelling customer-facing communications.</p></li><li><p><strong>Cross-Functional Collaboration:</strong> Work closely with Product Management, Sales, and the wider Marketing team to plan, execute, and follow up on successful product marketing campaigns.</p></li><li><p><strong>Drive AI Adoption:</strong> Lead the adoption of AI across product marketing, evolving workflows to strengthen market intelligence, scale GTM execution, and focus team capacity on high-impact commercial work.</p></li></ul><h3>✅ What we're looking for</h3><ul><li><p><strong>Relevant Experience:</strong> 8+ years of Software/SaaS marketing experience, with at least 5 years dedicated to Product Marketing or related functions, preferably at Director-level.</p></li><li><p><strong>GTM Track Record:</strong> Proven track record of driving successful go-to-market strategies and programs that generate business results.</p></li><li><p><strong>Communication Skills:</strong> A talent for communicating complicated concepts in a clear, concise, and compelling way.</p></li><li><p><strong>Leadership &amp; Stakeholders:</strong> Experience building and managing a team, combined with the gravitas and confidence to deal with C-level internal and external stakeholders.</p></li><li><p><strong>Structured &amp; Organized:</strong> Exceptional planning, communication, and interpersonal skills, supported by an organized and structured way of working.</p></li><li><p><strong>Education:</strong> Degree in business, marketing, information technology, or another related field.</p></li></ul><h3>✨ Nice to have (but not required)</h3><ul><li><p>Experience scaling a Product Marketing function within a fast-growing international B2B SaaS environment.</p></li><li><p>Deep understanding of workforce management, HR-tech, or operational software landscapes.</p></li></ul><h3>💡 Desired personality traits</h3><ul><li><p><strong>Strategic &amp; Commercial:</strong> You naturally connect product capabilities to commercial outcomes and business performance.</p></li><li><p><strong>Creative Communicator:</strong> You excel at turning c