Senior Digital Marketing Specialist
About this role
At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Senior Digital Marketing Specialist
Marketing Automation & Digital Production
Johannesburg, South Africa (Remote)
Join a Global Marketing Team Driving Digital Excellence
World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business.
This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently. You'll play a critical role in supporting our global marketing operations team through the execution of email campaigns, marketing automation workflows, landing pages, website updates, and digital content production.
Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.
This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.
What You'll
Do
Marketing Automation & Campaign Execution
Build, execute, and maintain digital marketing assets within HubSpot, including:
Email campaigns and reusable email templates
Automated workflows and nurture programs
Forms and progressive profiling experiences
Landing pages and thank-you pages
Audience segmentation and list creation
You will:
Support campaign testing, scheduling, and deployment
Ensure campaigns are executed accurately and on time
Perform quality assurance checks across all digital assets
Maintain campaign consistency, naming conventions, and asset organization
Monitor campaign delivery and support performance tracking
Website Content Management
Manage and maintain website content within WordPress.
Responsibilities include:
Publishing and updating website content
Maintaining page formatting, metadata, and content structure
Uploading images, files, and digital assets
Supporting campaign landing page development and content refreshes
Conducting quality checks to ensure accuracy and compliance with brand standards
Quality Assurance & Digital Excellence
Serve as a key contributor to maintaining high standards across all digital marketing activities.
You will:
Validate links, formatting, rendering, personalization, and tracking
Ensure digital assets are technically accurate and compliant with established guidelines
Identify opportunities to improve processes and execution efficiency
Support documentation and best practices for digital marketing operations
Cross-Functional Collaboration
Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences.
You will:
Gather requirements and clarify project needs
Provide updates on project timelines and priorities
Support internal marketing requests related to HubSpot and WordPress
Collaborate with global teams to deliver campaigns efficiently and consistently
Requirements
- Required Experience
- 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
- Hands-on experience with HubSpot, WordPress, or similar marketing platforms
- Experience building and deploying email campaigns, landing pages, forms, and workflows
- Experience working in a structured marketing, production, agency, or in-house digital environment
- Proven ability to manage multiple projects and deadlines simultaneously
- Technical Skills
- Strong proficiency with HubSpot and/or WordPress
- Experience using Microsoft Office applications
- Understanding of email marketing and marketing automation best practices
- Familiarity with segmentation and audience targeting concepts
- Basic HTML/CSS knowledge is advantageous
- Experience with Canva, Adobe Creative Suite, or similar tools is a plus
- Professional Skills
- Exceptional attention to detail and commitment to quality
- Strong organizational and project management skills
- Excellent communication and stakeholder management abilities
- Ability to follow established processes while identifying opportunities for improvement
- Self-motivated and comfortable working independently in a remote environment
- Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- HubSpot Certification and/or WordPress Certification
- Experience supporting B2B marketing campaigns
- Experience working with global teams and stakeholders
- Why Join World Fuel?
- Fully remote role based in Johannesburg
- Competitive salary and benefits
- Annual incentive opportunity
- Exposure to global marketing initiatives across North America, EMEA, APAC, and Latin America
- Career development opportunities within a growing international organization
- Access to leading marketing technologies and platforms
- Collaborative and supportive global marketing team
- #WFS
- Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center.
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