Senior Product Manager (m/f/x) Growth / E-Commerce

About this role

Responsibilities

• As Senior Product Manager - Growth (m/f/x), you own the critical moment a visitor lands on finn.com and decides whether to choose a FINN car subscription. Leading our Onboarding and Shopping product team, you will shape how customers discover, compare, and select their ideal vehicle, turning top-of-funnel web traffic into loyal users through relentless experimentation and personalization. Your strategic vision and execution are core drivers in scaling our platform to over 100,000 active subscribers on the road.
• Your Mission
• Run a high-velocity experimentation engine: Embed conversion-rate optimization and A/B testing into the team's core operating rhythm, testing bold hypotheses fast and adapting product choices based on clean empirical data.
• Architect a personalized discovery journey: Scale our digital shopping experience by building intelligent search, dynamic vehicle filtering, relevance ranking, and segment-aware user flows that deliver the right car to the right user.
• Diagnose user friction points: Synthesize quantitative funnel signals from product analytics tools with qualitative depth from direct user interviews to build a prioritized roadmap targeting highest-leverage growth drops.
• Define the top-of-funnel vision: Own the product strategy and execution for our onboarding ecosystem, aligning your team's tactical goals directly with FINN's overarching revenue and customer acquisition targets.
• <p data-path-to-