Senior Product Marketing Manager
About this role
SoSafe is shifting from a broad-market approach to a deliberate, segment-led GTM model. This role is central to that transition. As Manager of Segment & Solutions Marketing, you will own the positioning, messaging, and solution architecture for SoSafe's priority segments. These can be defined by geography, industry vertical, customer lifecycle stage, or Human Risk maturity.
We have a foundation to build from: a defined maturity model that maps how organisations progress in their Human Risk journey, a growing understanding of how customer needs differ across lifecycle stages and a set of priority markets and geographies. What we don't yet have is the messaging, the plays, and the product experience layer that makes those segments feel served
Your role is to and translate that work into measurable improvements in win rates, market penetration, and net revenue retention. This is a newly created role in Product Marketing that you’ll have influence to shape and will work in close partnership with GTM, Product, Sales, CS, and the Commercial Centre of Excellence.
Responsibilities
- Own messaging for defined priority segments — including lifecycle stage (new business, upsell, cross-sell, retention), maturity tier, geography, and industry vertical (e.g. financial services, manufacturing)
- Develop segment-specific value propositions written in buyer language: the situation they face, the consequence of inaction, how SoSafe solves it, and why SoSafe over alternatives without jargon, no feature lists
Requirements
- U