Director Category Marketing (all genders)

About this role

Responsibilities

• Sunday has been built on exceptional products and strong high-intent search. Our next phase of growth is about building powerful categories - with clear audiences, compelling benefits, and distinctive stories, brought to life consistently across every touchpoint.
• As Director Category Marketing, you will build this function from the ground up. You’ll lead and grow a team of Category Managers, empowering each of them to own and develop their category like a business. You’ll establish the operating model that connects product development with marketing execution and take ownership of the commercial performance of your categories.
• Build and lead the function - hire, develop and lead a team of Category Marketing Managers, each owning a category end-to-end
• Own the portfolio - recommend which categories we prioritise, how investment and resource are allocated between them
• Set the operating system - audience definitions, benefit architecture, briefing standards, GTM playbook, launch process - so every category runs to the same standard rather than reinventing it each time
• Own category growth - revenue, new customer acquisition and margin across the portfolio, including the hard trade-offs between categories
• Be the bridge between product development and marketing execution (creative teams, channels): turn product innovation into audience-led propositions, all lathering up to the brand positioning
• Drive integrated activation with Performance, Brand, Creative, Social, Influencer, CRM, PR etc. for the full funnel (one plan per