Founding Head of Brand
United KingdomCompetitiveOnsite0 applicants
About this role
We are hiring a Founding Head of Brand to own how Pairs presents itself to founders and investors: its positioning, voice and visual identity, and the writing and video behind them.
Pairs is a global network of family offices, institutional investors, VCs and angels. We screen deal flow very tightly, and the opportunities that clear our diligence go out to the network. We invest alongside them too.
Responsibilities
- This is our first full-time brand hire. You set the brand strategy and you run it: what Pairs says, where it says it, how it looks, and the impression a founder or investor forms before they ever speak to us.
- Most weeks, that means one or two high-value posts in the founders' voices and one or two from the company. You also run story shoots with the founders and investors we work with, from booking the guest to the final cut, and you edit the video yourself.
- We already hold a library of recorded founder and investor interviews. A large part of this role is turning that material into content people want to watch, and finding creative new ways to use it: films, series, clips and formats we have not tried yet.
- You also own our editorial output: a weekly newsletter that also lives on our site, a monthly newsletter, and a quarterly report we want to become a reference point for the market.
- Everything is aimed at one outcome: how founders and investors perceive Pairs. Every post, film and report should reinforce a brand they trust before the first conversation.
- You report to the two co-founders, shape the strategy with them directly, and have real creative freedom. You will make the work yourself from day one, and build a team around you as the brand grows.
- <