Community & Merch Specialist France

<p><span><strong id="docs-internal-guid-156a2ff6-7fff-aeaf-3b50-18ce3746ee25">ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES</strong></span></p><p><span>Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France, Switzerland and… the USA!</span></p><p><span>With 200 team members and 4K Travel Coordinators, we're a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.</span></p><p><span>We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.</span></p><p><span>Sounds exciting? Before you apply, please read through our</span><a target="_blank" href="https://career.weroad.travel/culture-manifesto/"><span> Cultural Manifesto</span></a><span> 👥</span></p><p><span><strong id="docs-internal-guid-156a2ff6-7fff-aeaf-3b50-18ce3746ee25">ABOUT THE ROLE</strong></span></p><p><span><strong id="docs-internal-guid-156a2ff6-7fff-aeaf-3b50-18ce3746ee25">JOB TITLE: Community &amp; Merch Specialist France<br>LOCATION: Hybrid (Paris)<br>TYPE OF CONTRACT: Freelance, full time<br>SALARY RANGE: 45K/ year</strong></span></p><p><span><strong id="docs-internal-guid-156a2ff6-7fff-aeaf-3b50-18ce3746ee25">What you'll do:</strong></span></p><ul><li><p><span>Manage WeRoad France's online community on our own channels (Instagram, TikTok, Facebook, Internal Message Board) and on channels we don't own (third-party travel groups, forums, review platforms). You'll moderate conversations and reply in WeRoad's tone of voice.</span></p></li><li><p><span>Own the French commercial plan and work with the central Content, Brand and Community teams to adapt global campaigns for the French audience.</span></p></li><li><p><span>Translate and adapt copy from English and Italian into French for the website, trip pages, social media, newsletters and campaigns, so it reads as if it was written in French.</span></p></li><li><p><span>Keep the French website up to date and well merchandised: trip and destination pages, product listings, banners and promotions. You'll also spot and report bugs or content gaps.</span></p></li><li><p><span>Create local content for the French market: record and edit short videos, reels and stories. You'll spot local viral trends and bring a local touch to our Instagram content.</span></p></li><li><p><span>Host Instagram Lives and other live formats with Travel Coordinators, from planning the content to moderating the chat.</span></p></li><li><p><span>Track website and social media performance (reach, engagement, traffic, conversion) and turn the data into insights and recommendations for the Marketing team.</span></p></li></ul><p><span><strong id="docs-internal-guid-156a2ff6-7fff-aeaf-3b50-18ce3746ee25">What we're looking for:</strong></span></p><ul><li><p><span>Native French speaker with fluent English. Italian, German or Spanish are a plus.</span></p></li><li><p><span>2+ years of experience in community management, social media or content creation, ideally in travel, lifestyle or a consumer brand.</span></p></li><li><p><span>Strong copywriting and translation skills, with a good ear for tone of voice and cultural nuance.</span></p></li><li><p><span>Empathy and creativity: you understand what our community cares about and turn it into fresh ideas. You also stay organised and data-driven while juggling several channels and deadlines.</span></p></li><li><p><span>Comfortable on camera and hosting live sessions, with hands-on experience recording and editing video (CapCut, Premiere Pro or similar).</span></p></li><li><p><span>Experience working in a CMS and with basic website maintenance, plus familiarity with analytics tools (GA4, Meta Business Suite, Amplitude or similar).</span></p></li><li><p><span>Based in or near Paris, available to come to the office and local events, and registered as a freelancer in France (e.g. auto-entrepreneur).&