Lead Digital Analyst

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game - and working life.

The future of gaming in Finland is changing - and we're recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we're preparing for this transformation - and we're looking for passionate professionals to join us on this exciting journey.

We're strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you're ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

Lead Digital Analyst

Are you passionate about digital analytics and ready to make a significant impact? This is your opportunity to lead the charge at Finland's leading iGaming company, as our new Lead Digital Analyst.

Reporting to our new BIC Head of BI-Insights, your primary role is to combine hands-on digital analytics work with project leadership and cross-functional collaboration. You will help steer digital analytics priorities across projects, while also actively contributing to analysis, measurement planning, and tracking development. Internally, you will help shape how digital analytics work is done across initiatives and support effective collaboration around shared objectives. Externally, you will work closely with Product Owners and the Design team across our iGaming verticals to build use cases, define user journeys, and translate business needs into clear tracking requirements. This work will be done in close partnersh