Senior Digital Product Designer

As a Senior Digital Product Designer, you independently lead complex and ambiguous initiatives, mentor more junior designers, and contribute to the overall experience of quality. You identify opportunities, frame problems, sequence of work and own design decisions within the product team, and sometimes across multiple teams. You shape direction with cross-functional partners, connect experience outcomes to product value and improve quality through scalable methodologies.

WHAT YOU’LL DO

Proactively improve the experience for users, finding opportunities, solving complex problems, and creating complex experience design strategies.

Plan and lead complex, ambiguous initiatives from discovery through delivery for their team including defining the design approach and facilitating exploratory workshops, as required.

Shape product discovery, vision and roadmap decisions within the product team with Product Manager, Engineering, Data and Research.

Conduct and synthesize appropriate qualitative and quantitative research with Research and Data partners. Design coherent user flows, prototypes, and polished interfaces, based on the validated customer insights that result from that research.

Connect user needs, business goals and technical constraints through systems thinking. Apply principles of component-based design as part of using H&M’s internal and customer facing digital design systems. (BADS, FABRIC, RADS etc.). Use and contribute to the relevant design system.

Scope and sequence work, resolve dependencies, and identify risks early.

Define and interpret experience measures to understand impact.

Run iterative testing with customers to improve usability.

Ensure designs align with brand guidelines and accessibility / inclusive standards (WCAG), when relevant.

Define success measures with partners, test assumptions, and iterate based on evidence.

Support Product Delivery with Engineering partners so releases deliver the value as intended.

Work closely with design