Digital Marketing & Growth Manager
About this role
Dokport is a Finnish telehealth company on a mission to make modern healthcare fast, flexible, and accessible. We’re hiring a hands-on Digital Marketing & Growth Manager to own our growth engine end-to-end—from SEO content and paid campaigns to website UX, email, analytics, and partnerships.
What you’ll do
Plan and produce SEO content.
Run and optimize Google Ads, TikTok, and Meta Ads (account structure, audiences, creative testing, budgets, ROAS/CAC).
Build, launch, and report on B2B email campaigns.
Update and improve our website (comfortable editing HTML/JS as needed).
Own technical SEO (page speed, metadata, redirects, sitemaps).
Lead UI design and front-end development for the website; ship UX improvements and A/B tests.
What you’ll bring
1+ years in growth/digital marketing across SEO + Paid + Web + Email; you own a funnel from first visit to conversion.
Strong analytics: GA4, Tag Manager, Looker/Data Studio; comfortable with UTM hygiene, conversion tracking, and dashboards.
Hands-on WordPress skills and ability to ship small code tweaks yourself.
Proven results in Google Ads and Meta Ads (clear test plans, lift in CVR/CPA/ROAS).
Excellent written English and Finnish.
Bias to action: you’re humble, hungry, data-driven—and not afraid to roll up your sleeves.
Responsibilities
- Plan and produce SEO content.
- Run and optimize Google Ads, TikTok, and Meta Ads (account structure, audiences, creative testing, budgets, ROAS/CAC).
- Build, launch, and report on B2B email campaigns.
- Update and improve our website (comfortable editing HTML/JS as needed).
- Own technical SEO (page speed, metadata, redirects, sitemaps).
- Lead UI design and front-end development for the website; ship UX improvements and A/B tests.
- 1+ years in growth/digital marketing across SEO + Paid + Web + Email; you own a funnel from first visit to conversion.
- Strong analytics: GA4, Tag Manager, Looker/Data Studio; comfortable with UTM hygiene, conversion tracking, and dashboards.
- Hands-on WordPress skills and ability to ship small code tweaks yourself.
- Proven results in Google Ads and Meta Ads (clear test plans, lift in CVR/CPA/ROAS).
- Excellent written English and Finnish.
- Bias to action: you’re humble, hungry, data-driven—and not afraid to roll up your sleeves.
Requirements
- Experience with CRO/A-B testing, Figma, basic SQL, or marketing automation.
- Healthcare/regulated industry background.
- PR pitching experience and relationships with relevant outlets.
- Organic growth in qualified sessions & rankings on target themes.
- Paid efficiency (CAC/CPA, ROAS) with documented experiments per cycle.
- Conversion rate uplift from website and email initiatives.
- Quality partnerships that deliver measurable traffic and leads.
- On-site full time or part time job in Espoo
- A startup-level salary, complemented by the opportunity for equity incentives.
- A small, agile team and real ownership
- Th
Nice to have
- Experience with CRO/A-B testing, Figma, basic SQL, or marketing automation.
- Healthcare/regulated industry background.
- PR pitching experience and relationships with relevant outlets.
- How we’ll measure success (examples)
- Organic growth in qualified sessions & rankings on target themes.
- Paid efficiency (CAC/CPA, ROAS) with documented experiments per cycle.
- Conversion rate uplift from website and email initiatives.
- Quality partnerships that deliver measurable traffic and leads.