MunichCompetitiveOnsite0 applicants
About this role
About the Role at RobCo
RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
Responsibilities
- As our first Senior Partner Marketing Manager, you will build the partner marketing function from scratch - co-defining the strategy with our VP of Marketing and owning the execution end-to-end. This is not a role where you hand off to someone else to implement. You design it, you build it, and you run it. If you need someone else to execute for you, this is not the right role. If you thrive on building something that doesn't exist yet, it might be exactly what you're looking for.
- Your Responsibilities
- Partner Marketing Strategy
- Co-develop and continuously refine RobCo's global partner marketing strategy together with the VP of Marketing and our Global Partner Director aligned with the partner tier structure owned by the Partner Management team
- Define a differentiated marketing approach per partner tier - Tier 1 partners receive a full co-marketing program; Tier 2 and Tier 3 partners receive scaled, asset-led support
- Translate the overall partner strategy into a concrete, executable marketing plan with clear milestones and KPIs
- Partner Marketing Infrastructure & Tracking