Influencer Marketing & Partnerships Lead (all genders) - Yoshi en

About this role

Responsibilities

• As the Influencer Marketing & Partnerships Lead of our partner company Yoshi en, you’ll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea, while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond.
• You will strategically lead our influencer and partnership initiatives, reporting directly to the C-Suite, while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision, creativity, and the ability to manage complexity. If you’re a tea enthusiast with a passion for authentic branding, love networking with influencers, and have the drive to bring fresh ideas to life in a multi-brand context, we want to hear from you.
• So, what can you expect to work on?
• Core Focus: Scaling Yoshi en - Leading Teas of the World
• Scale and Strategize: Take full ownership of the influencer marketing strategy for Yoshi en, setting the foundation for long-term substantial and profitable growth and impact across the DACH region.
• Leverage Relationships & Strategic Synergy: Identify and collaborate with top-tier influencers and thought leaders in the health, food, and lifestyle sectors. This includes close coordination with the Sunday Natural Influencer Marketing and Sales Teams to leverage their network of therapists and doctors for strategic outreach regarding our functi