Head of Growth Marketing & GTM

We are seeking a Head of Marketing & GTM to supercharge Treatwell’s B2B and B2C growth in Europe. Reporting directly to the CMO, you will lead a core team of +10 marketers, combining analytical rigor and cross-functional leadership to drive business impact across 14 countries.

This role carries a dual responsibility:

Global channel expansion: Drive global adoption and revenue generation by scaling new marketing channels, high-impact growth projects, and product launches across all markets.

GTM execution: Own and lead the end-to-end Go-To-Market strategy, ensuring flawless, high-converting execution across Treatwell’s 13 local operating countries.

💡 About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

🧐 You will be responsible for:

Growth & Impact: Own the marketing team’s KPIs, driving data-informed decisions to maximize top-line growth and ROI.

New Growth Channels: Test and scale new growth channels from Referrals to Partnerships and many others to be ideated and scaled to drive incremental growth (excluding the programmatic ones owned by Performance Marketing team)

Key projects ownership: Own and ensure the seamless delivery and maximized impact of critical channels and projects (e.g., B2B Ambassadors, Sales enablement).

Cross-channel Orchestration: Align all marketing ch