Paid Search Manager

<p><strong>Hey! We're Huel, and we're pleased to meet you 👋</strong></p><p>Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.</p><p>We invite you to read the advert below for our new <strong>Paid Search Manager </strong>position to understand the role, and explore our <a target="_blank" href="https://careers.huel.com/pages/our-values">7 Huel values</a> before applying to ensure we have the right working environment for you!</p><h3><span style="background-color:black;color:white;padding:5px;">The role</span></h3><p><span>Great products are at the heart of Huel, but getting them in front of the right customers has been just as important to our growth.</span></p><p><span>We’re looking for an ambitious Paid Search Manager to own and scale our Google media activity across Search, Performance Max, Demand Gen and Shopping. You’ll shape the strategy, lead structured experimentation, stay close to account performance and develop your direct report, all while helping to drive Huel’s next phase of growth.</span></p><ul><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Campaign Management &amp; Strategy: </strong>Own the development, deployment, and optimisation of our Google media strategy across Search, Performance Max, Demand Gen, and Shopping, in every market we trade in</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Analytics: </strong>Reporting and optimisation, including in-depth analysis of LTV, CPA and ROI of all activity, ensuring maximum efficiency</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Commercial Awareness: </strong>Presenting clear, data-backed business cases to improve revenue, ROI &amp; drive new customer acquisition</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Signal design:</strong> Own conversion architecture and signal quality - first-party data, enhanced conversions, server-side tracking and value-based bidding</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Feeds:</strong> Keep our product feeds in top shape. Feed quality is one of the most durable skills in the stack, and we treat it that way</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Demand Gen:</strong> Own audience strategy, work with our creative team to brief and iterate video-first assets, and know what a good three-second hook looks like</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Growth:</strong> Contribute to achieving the acquisition, revenue, and customer LTV targets across key markets</span></p></li><li><p><span><strong id="docs-internal-guid-0e956fbe-7fff-cd3d-688b-38d55c06edc7">Automation: </strong>Scripts, APIs and custom logic. If a task is repeatable, automate it.</span></p></li><li><p><span><strong id="docs-internal-guid-42c3c218-7fff-fb70-b744-6877c54433f6">Branding: </strong>Ensure unified messaging and consistent branding across all Google marketing and communications</span></p></li><li><p><span><strong id="docs-internal-guid-42c3c218-7fff-fb70-b744-6877c54433f6">Management - </strong>Manage a direct report to deliver outstanding results and performance</span></p></li><li><p><span><strong id="docs-internal-guid-42c3c218-7fff-fb70-b744-6877c54433f6">Experimentation: </strong>Build and run a hypothesis-led testing roadmap. Clear hypotheses, clean tests, honest readouts.</span></p></li></ul><p>Not yet sure if this is the right role for you? Click <a target="_blank" href="https://drive.google.com/file/d/1HsX9c1UywpCLbplfjGqLjUFjdb-AZnGI/view?usp=sharing"><strong>HERE</strong></a><strong> </strong>to read a more detailed job description.</p><h3><span style="background-color:black;color:white;padding:5px;">What we're looking for in you</span></h3><ul><li><p><span><strong id="docs-internal