Growth Marketing Manager - Performance Marketing (m/f/d)
About this role
About Placetel
We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future.
Responsibilities
- As Growth Marketing Manager – Performance Marketing you own paid acquisition at Placetel. You bring in the trials and the paying customers that our self-service growth model runs on – with real budget responsibility, across Google, Meta and every channel we have not tested yet.
- One thing up front, because it shapes how we work: winning SMB customers in Germany looks far more like winning customers for a DTC brand than like classic enterprise B2B. High volume, short consideration cycles, creative-led, measured daily. That is how we run growth – and that is the mindset we are hiring for.
- Own our paid acquisition budget end to end – strategy, channel mix, allocation and daily optimisation – and be accountable for the outcome.
- Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube) and Meta, plus additional channels such as LinkedIn, TikTok, Reddit, native, affiliate and comparison portals.
- Manage to unit economics, not vanity metrics: trials, trial-to-paid, CAC, payback period and LTV/CAC are your scoreboard.
- Build a systematic testing cadence – audiences, bidding, offers, landing pages, creative angles – with clear hypotheses, decision rules and documented learnings.
- Work hand in hand with our Creative Strategist: you brief which angles to test, you read the res
About Placetel
We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future. Tasks