Director of Performance Marketing Analytics and Data Science

This is a hybrid role. As a Director of Marketing Analytics & Data Science , you will be responsible for bringing together performance marketing analytics, customer value analytics and marketing data science into a single, high-performing function. You'll shape the strategy, operating model and priorities for the team, ensuring data-driven insights translate into meaningful commercial decisions across customer acquisition, marketing investment and long-term customer value. Reporting to the Group Analytics Director , you will be part of the Group Analytics Leadership Team , leading a team of approximately 15-20 analysts, data scientists and team leads. You will set the direction for the function, connect performance measurement, experimentation and customer value analytics, and provide actionable recommendations to Marketing, Commercial and Finance stakeholders. You will also play a key role in developing leaders, creating a culture of accountability and empowering teams to make effective decisions with confidence. This is an exciting opportunity to lead a well-established team with strong foundations, a modern data platform and direct influence over major commercial decisions across multiple brands and regulated markets. You'll work closely with senior and executive stakeholders, championing data-led thinking and helping shape how Entain invests in growth. If you're passionate about building high-performing teams and turning analytics into measurable business impact, could this be your next leadership challenge? You Will: Lead and unify Performance Marketing Analytics, Customer Value Analytics and Marketing Data Science into a single operating model with clear priorities, ownership and accountability. Define the strategy and roadmap for the function, focusing resources on the highest-value opportunities to drive commercial impact. Shape the analytical frameworks that guide marketing investment decisions, including attribution, experimentation, customer value, incrementality and optimisation, turning insight into clear business recommendations. Partner with Marketing, Commercial, Finance, Technology and Data leadership to ensure analytics is embedded in decision-making and delivers measurable outcomes. Establish robust governance for analytical products and models, including ownership, validation, monitoring and ongoing performance management. Work closely with Data Engineering and Technology teams to develop the data foundations required for effective measurement, optimisation and customer insights. Lead organisational design, talent development, succession planning and performance management across the function, building a high-performing leadership team. Manage the function's budget, tooling and vendor relationships, making strategic build-versus-buy decisions that maximise value. Present recommendations and outcomes to executive stakeholders, translating complex analysis into clear commercial actions. Champion the responsible use of customer data, ensuring compliance with regulatory, privacy and safer gambling requirements.

You Have: Proven experience leading analytics, data science or marketing effectiveness teams, including managing managers and senior specialists. Strong expertise across marketing, customer and commercial analytics, including measurement, experimentation, forecasting and optimisation. Track record of building high-performing teams and operating models with clear accountability and prioritisation. Demonstrated ability to influence commercial decisions through data-driven insights and recommendations. Experience partnering with senior Marketing, Commercial and Finance stakeholders across complex organisations. Technical fluency in modern analytics environments, including cloud data platforms, SQL, Python and/or R. Experience working with digital marketing data, attribution, customer identity, conversion and acquisition metrics. Experience operating across multiple markets, brands or business units in a fast-paced consumer-focused environment. Experience in gaming, ecommerce, subscription, travel, fintech or other high-volume consumer businesses is advantageous. Regulated industry experience is a plus but not essential. Competencies / Behaviours Commercial judgement: focuses on decisions and outcomes rather than analytical activity. Clear ownership: creates explicit accountability and does not allow important questions to be passed between teams. Leadership range: can go deep enough to make a call, then delegates execution and develops others to lead. Constructive challenge: is comfortable disagreeing with senior stakeholders and changes position when the evidence changes. Clarity: explains complex methods, uncertainty and trade-offs in straightforward business language. Pragmatism: chooses approaches that are proportionate, maintainable and usable, not simply technically impressive. Collaboration: builds strong cross-functional relationships without creating vague shared ownership. Int