Country Marketing Specialist - AlphaTauri

Brand Building & Activation                                                                                                                                    In this role you'll lead the implementation of the AlphaTauri brand strategy across the relevant markets, ensuring continuous visibility and positioning of AlphaTauri as a premium fashion brand. Support and activate collection launches according to the global roadmap and identify relevant opportunities to strengthen brand awareness and consumer engagement. Sales Support & B2B                                                                                                                                          You'll identify and develop marketing opportunities that support commercial objectives. Plan and execute B2B activations coordinate showroom activities and contribute to the development of relevant retail and partner activations. Events & Shootings                                                                                                                                            You'll lead the planning, coordination and execution of relevant AlphaTauri events, activations and shootings across the markets. Manage local stakeholders and ensure successful delivery of projects, including Red Bull integrations, media activations, creator events and sports-related opportunities. Partnership & Red Bull Management                                                                                                                You'll act as a key interface between AlphaTauri and relevant Red Bull organisations and partners. Identify, evaluate and activate synergies with Red Bull assets, including athletes, events, media and country organisations. Maintain relevant partner relationships and leverage existing partnerships to create meaningful brand and business opportunities. Budget & Business Planning                                                                                                                             You'll take ownership of relevant marketing budgets, including the Global Seeding Budget, ensuring effective planning, allocation, tracking and reporting. Contribute to the annual business planning process and align relevant budgets, activations and integration opportunities with internal and external stakeholders. Project Management & Reporting                                                                                                                      You'll own and coordinate cross-functional marketing projects from planning through execution and reporting. Ensure that key activations are documented, communicated internally and evaluated against objectives, while providing regular updates and supporting year-end reporting.

2+ years of relevant experience in marketing, brand management, communications, fashion, lifestyle, or a comparable field, plus a bachelor’s or master’s degree in a related discipline Excellent written and spoken German and  English Proven experience planning and executing marketing activations, events, and projects, wit